Can I adjust the ads?

Created by Zack Siegel, Modified on Tue, 27 Jul, 2021 at 1:50 PM by Zack Siegel

Why We Limit This

A lot of the ads we create for offices are based on the ads that are performing the best in other markets.

I understand that you may want to adjust the ads for your office and we fully respect that, but big edits can result in decreases in performance and creates a lot of work for our team which pulls them away from creating more and making things better.

A lot of the success, we've had comes from trusting the process we've refined with other practices to make this work.

We ask that you keep adjustments to a minimum. Focus on what you "need" for any State boards and not what you "want."

This will give us the freedom to create and test and to get you results quicker. Plus, fewer revisions will allow us to launch your ads far quicker.

Thank you in advance.

It typically doesn't get to this, but as an important side note, if the revisions become excessive, it can result in a waiver of any guarantees associated with your contract.

What We've Observed

Also, we've observed that clients will often ask for a bunch of changes when they start to see that they aren't closing as many deals.

It's a common trend. Sales blame the problem on marketing. Marketing blames it on sales. We take a holistic approach and before shifting everything always look to identify the core problem.

Where is the bottleneck? Identify this and then focus on fixing that. Shifting the ads and everything to try and quickly change things will not get you the results you're after.